BMW Clubhouse: Where Sportiness, Expression, Leadership and Luxury Define The Ultimate Choice

From 17th to 19th July 2026, BMW Group Malaysia opens the doors to the BMW Clubhouse@Factory 19, Petaling Jaya, an experience built around four dimensions that define what it means to choose BMW: Sportiness, Expression, Leadership and Luxury. Doors will be open daily to the public from 9am to 5pm.

The BMW Clubhouse will mark the local debut of several new models and variants from BMW and M, while showcasing the premium automaker’s portfolio of Technology Openness spanning electric, plug-in hybrid, and internal combustion powertrains.

Reflecting the Power of Choice for every lifestyle and driving needs of the fans and customers of the brand and staying true to this philosophy, the BMW Clubhouse is shaped around the idea that choosing BMW is The Ultimate Choice.

Beyond exploring the latest from BMW Group Malaysia's portfolio, visitors can also look forward to interactive activities designed around each of the four dimensions of Sportiness, Expression, Leadership and Luxury, as well as limited-edition BMW merchandise, available to visitors as they make their way through the BMW Clubhouse experience.

Register for the BMW Clubhouse by visiting this link here.

For more information about BMW Clubhouse, stay tuned to BMW Malaysia’s Facebook, Instagram or official website.

Video link HERE